Your Life as a Technologist
Do you see yourself as a technologist? Probably not, unless you work in software development, digital production, UX, UI, hardware development or other true tech roles. But being a technologist should...
View Article“Why 2019 Won’t be Like 2019”
In 1984, Ridley Scott directed the much-praised “1984” ad for Apple, referencing George Orwell’s famous 1948 novel by the same name. The payoff line in the ad goes: “On January 24th, Apple Computer...
View ArticleContinuous Transformation
Written and published for Mediamixx 2017’s printed magazine. If you work in traditional media, you’ve had a tough 20 years, with constant changes and the looming industry death hanging over your head....
View ArticleStopy Storytelling. Start “Story-listening”.
In the world of brands, storytelling has been one of the most important buzzwords of the 21st century. With ever-changing channel strategies, it means ‘It doesn’t matter if you’re making a TVC or...
View ArticleBurn, baby, burn!
Hitting the reset button on the ad industry The self-proclaimed “creative industry” is shaking at its foundation. Everything is changing around them, but the advertising agencies themselves seem to...
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